Backward planning beats to-do lists.

GoalBranch starts at the goal and works backward, branching it into smaller and smaller steps until one of them takes 20 minutes and you can do it today.

How it works

Watch a goal take itself apart

Type a goal. The tree does the rest, and every branch ends in something you can do today.

What do you want to achieve?

 

Why backward

A list collects. A tree leads.

Your to-do list
Your goal tree
Collects whatever you throw at it
Grows only from the goal
Every item looks equally urgent
Every step exists because the goal needs it
Empty list = done… until tomorrow refills it
Finished tree = goal actually reached
You maintain it
It guides you

Forward plans die. Backward plans can’t drift.

Forward planning starts with what’s easy: day 1. By week three, the plan and the goal aren’t related anymore. (You have a note titled “GOALS 2025” that became “GOALS 2026” with the same five lines. We know.)

GoalBranch plans in the only direction that can’t drift. It starts at the finish line. It breaks your goal into branches, branches into steps, steps into things sized for a Tuesday evening, up to six levels deep. Rename any step and the tree adapts around it. Hate a branch? Tell it why, and it rewrites just that part.

Who it's for

Made for any goal that matters to you

Backward planning works for any domain. Here are four kinds of people who use GoalBranch every day.

01

Founders

Launch products, hit milestones, grow from zero without losing the plot.

"Ship v1 to 100 paying users in 60 days"

02

Creators

Finish the book, ship the course, build the audience, step by step.

"Publish my first online course by Q3"

03

Students

Map degree paths, prep for exams, and build skills with a structured plan.

"Get into a top grad program this cycle"

04

Achievers

Run the marathon, hit the number, change the habit, any personal goal.

"Run my first marathon in under 4 hours"

Features

Everything you need, nothing you don't

Four focused tools that take any goal from fuzzy idea to finished plan.

Visual goal tree

Pan, zoom, and explore your entire plan at a glance on an infinite canvas. Expand any node to go deeper, drag nodes to reorganise, and see the whole picture, from a 3-step sprint to a 90-day campaign.

Infinite canvasPan & zoomExpand any nodeDrag to reposition

Instant breakdowns

Type any goal and watch it map out every step, up to 6 levels deep. Done in seconds.

Goal library

Keep all your trees in one place. Switch between goals, pick up where you left off.

Progress tracking

Mark nodes complete and watch the tree fill in. Your momentum is visible at a glance.

Regenerate & refine

Not happy with a branch? Say what to avoid and it rewrites just that section.

Pricing

Simple, transparent pricing.

No card to start. Your trees export as JSON and are yours forever.

Free
Everything you need to start breaking down goals.
$0/ month
  • 3 goal trees
  • 25 tree actions / month

Start free
Most popular
Pro
For people serious about turning big goals into a daily plan.
$9/ month
  • 30 goal trees
  • 500 tree actions / month
  • Custom tone & style
  • Export goal trees as PNG / JSON
  • Early access to new features

Start free
Max
For power users, coaches, and professionals.
$19/ month
  • Everything in Pro
  • 100 goal trees
  • 800 tree actions / month
  • Priority support

Start free
FAQ

Questions, answered

What is backward planning?+

Backward planning starts at your desired outcome and works toward today. Instead of listing tasks forward, you ask "what must be true for this goal to happen?" at every level, creating a logical tree where each branch is a prerequisite for the one above.

How does it know what steps to generate?+

GoalBranch builds a goal-specific plan from your stated goal, any domain context you provide, and the depth setting you choose. You can also tell it what to avoid when regenerating a branch.

Can I edit the generated tree?+

Yes. Every node is editable, deletable, or re-expandable. You can regenerate a single branch with new instructions without touching the rest of the tree.

Is there a free plan?+

Yes. The Free plan is free forever: 3 goal trees, breakdowns up to 4 levels deep, and full canvas access. No credit card required.

What happens to my trees if I cancel?+

Your trees stay readable. You keep access to everything you created, you just lose the ability to create new trees or expand further until you resubscribe.

Can't find answers?

We're here to help you out whenever you need! Get in touch with our dedicated support team for personalized assistance anytime.

Contact us
One last step

Stop managing tasks. Start finishing goals.

Type the goal. GoalBranch works backward until your next 20-minute step is sitting in front of you. Free, no card required.

Free to startNo credit cardCancel anytime

P.S. If there’s a goal that’s survived three phones in your notes app, it takes about ninety seconds to find out what its first step is.